The Arts & Crafts Press was founded some years back by Bruce Smith and his wife, Yoshiko Yamamoto.|
Bruce is an author and lecturer on the Arts & Crafts movement; Yoshiko has co-authored a book with Bruce, but she is primarily an artist. She has emerged over the years as a superb designer of greeting cards, block prints, posters and book covers. Her Japanese heritage provides the inspiration to capture the oriental aesthetic so sympathetic with, and complementary to, the art of the American Arts & Crafts Movement. Yoshiko's (Yo-she-ko) work is greatly admired by those of us familiar with the current Arts & Crafts movement. Yoshiko also has an exchanting personality and her art and charm always draw a crowd to her booth when she is at a show.
In the case of these Holiday Cards, Yoshiko first carves or draws her card design which she then scans into her computer. Then color by color, she creates a negative film which she uses to create the hard polymer plates used for printing.
Each color is printed separately, so a card can required 5-8 polymer plates and 5-8 press passes to complete.
Yoshiko currently prints her Holiday Cards on a 1950 Heidelberg cylinder letterpress having hand mixed each color to a recipe using oil based inks.
And as one would expect, Yoshiko also uses acid free papers best suited for cards.
Thus entire process is very similar to block printing but incorporates the conveniences of a computer and a rotary press printing 'spot color'. And thanks to using the press. Yoshiko is able to print significant volumes of high quality cards at reasonable prices.
All Yoshiko's Holiday Cards are blank on the inside for you to write your personal greeting.
Please scroll down to shop and order your choice of Yoshiko's outstanding line of Holiday Cards!